Management and Marketing
Graduate Certificate of Completion
This graduate-level certificate covers human capital, new media, and innovation strategies. Students take three courses listed below.
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Courses in the major include:
This course focuses on the human and structural aspects of organizational management at the individual, group, and organization levels. Students assess, evaluate and apply evidence-based management practices and theory that can lead to tangible organizational performance outcomes, such as increased job satisfaction and organizational commitment, increased revenue and profits, improved motivation and conflict resolution techniques, greater work-life balance, and enhanced leadership effectiveness. Prerequisite: MBA 500
Students integrate classical marketing theory with innovative marketing techniques and tactics to support a firm's overall marketing and business strategies. Students will learn how to assess, select and integrate digital technologies, analytical approaches, and social media in concert with a firm's overall marketing strategy. Prerequisite: MBA 500
The capstone course provides an opportunity to integrate and apply strategic performance principles presented in the MBA program. Experience is gained in formulating key strategic, financial, marketing and operational decisions necessary to operate a successful business and measure their success in doing so. MBA 680 Prerequisite: MBA 615, MBA 635 and MBA 675
Your Experience Counts
Bellevue University welcomes the college-level learning you already have and will count it toward your degree. Take advantage of the credits you have. Save time and money.
Real Learning for Real Life
Tracy Zamora graduated from Bellevue University through her employer's partnership with Bellevue University. Now, she directly applies the knowledge and skills she earned from her BS in Behavioral Science to her role. Her colleagues notice and she's their go-to for advice.